About Us

At NexLift, our strength comes from a multidisciplinary team that blends data, logistics, and fitness expertise. Each member plays a key role in transforming ideas into practical, high-performance fitness solutions.

  • Ray Saliby — Data & Market Analyst

    Ray handles market research, pricing strategy, and demand analysis. He studies gym distribution and market trends to ensure NexLift products are correctly positioned and competitively priced.

  • Abdel-Hassan Choucair — Operations & Logistics

    Abdel-Hassan manages suppliers, production flow, and logistics. He ensures smooth sourcing, coordination, and delivery so every product moves efficiently from manufacturing to the customer.

  • Georges Abi Chacra — Fitness Expert & Product Specialist

    Georges brings the fitness perspective to NexLift products. He explains their real gym use, benefits, and safety impact, ensuring each product improves training performance and usability.

  • Our Mission

    To engineer innovative and functional fitness equipment that improves safety, performance, and training efficiency for athletes, coaches, and fitness facilities around the world.

    We aim to simplify the training experience by solving real gym-floor problems with smart, durable, and accessible design.

  • Our Vision

    To become a leading brand in fitness engineering by building the next generation of training tools that combine simplicity, durability, and innovation.

    We envision a future where every gym from elite performance centers to home setups is equipped with intelligently designed tools that elevate training standards worldwide.